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Hair Color with L'Oreal

Women love changing the color of their hair and has every imaginable thing you need to enjoy achieving that new look you are wanting. On our site you will find all the colors and tints offered by the major brands Clairol and L'Oreal. We also offer color tints, highlighting, both permanent and semi-permanent and temporary hair color. To make sure you have everything that you would have in a salon we also have color sticks, hair toners, hair color developers, hair color removers and more.

Today, hair coloring is hot, with 75 percent of American women reportedly coloring their hair. In 1950, only about 7 percent of American women colored their hair to cover their gray hair. Red is currently the most requested color at beauty salons. Men increasingly cover gray or, following the female lead, completely change their look. Men's home hair-color sales reached $113.5 million last year, a 50 percent increase in just five years.

Home coloring is less expensive than a trip to the salon. Home coloring ranges from about $4 to $10 per coloring and a trip to the salon can cost $50 and up.

Most color can be applied easily: some to wet hair, others to dry hair, worked into a shampoo-like lather, left to process, and then rinsed and conditioned. Some formulas call for covering the head with a plastic cap during processing and others do not.

The chemicals in hair coloring can be harsh and harmful to your hair if you don't know what you're doing or if you color or perm too often. How peroxide and ammonia react with your hair is directly related to the level and kind of product you're using. Here are basic descriptions of the three major hair coloring product levels used by Clairol, Loreal and others:

Semi-permanent color - This product adds color without changing natural color dramatically. The hair color contains tiny color molecules that enter the hair's cuticle, or outer layer, and go into your hair's cortex. They don't interact with your natural pigments. And since the molecules are small, they eventually exit the hair shaft after several shampoos, leaving the hair as it was before treatment. This level generally lasts for 6 to 12 shampoos, covers up to 50 percent gray, enhances your natural color and leaves no roots. This hair coloring won't lighten your hair color because it contains no ammonia or peroxide.

Demi-permanent color - This product level lasts longer, through 24 to 26 shampoos. In this process, pre-color molecules penetrate the cuticle and enter the cortex where they then partner to create medium-sized color molecules. Their larger size means they take longer to wash out. These products do not contain ammonia so the natural pigment can't be lightened. However, it contains a small amount of peroxide, which allows for a subtle, but noticeable, color enhancement. It also blends and covers gray.

Permanent color - This is what you need for a more significant color change. At this level, both ammonia and peroxide are used. Tiny molecules enter all the way into the cortex, where they react and expand to a size that cannot be washed out. Your hair actually has to grow out over time. This product acts to lighten the hair's natural pigment to form a new base and then to add a new permanent color. The end result is a combination of your natural hair pigment and the new shade you chose. That means the color may appear different on you than on someone else using the same color. Regular touch-ups of 4 to 6 weeks are generally needed to eliminate roots.


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