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This unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Joico's exclusive Oat Protein Complex contains hydrolyzed oat protein to thicken hair and oat amino acids to protect against damage. This luxuriously rich shampoo thickens with Oat Protein Complex while gently cleansing hair. Hair looks and feels thicker and fuller and is more responsive to styling.
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